Strategy
AFE Startup Launch System
A launch strategy and design framework for a high-growth startup.
Client AFE Mobility
Go-to-MarketLaunchStartup Growth
The challenge
The startup had a promising product but no cohesive market narrative to attract investors and users.
Our approach
SBJ Studio mapped audience journeys, defined positioning, and built a phased launch communication plan.
The solution
Created launch assets, messaging frameworks, and campaign operations playbooks.
The outcome
The startup secured early partnerships and improved conversion performance in its first campaign cycle.
Results
- 2 strategic partnerships secured
- 32% campaign conversion improvement
- 6-week launch execution